Fractional leadership is the new name for interim resources. We struggle to fully see the difference, but the consulting market is making sense of the distinction – so we tag along.
The interim manager working on commercial excellence initiatives is charged with ensuring specific goals and deliveries by managing scoped projects and drive change initiatives. Fractional leadership involves hiring executives working part-time over a longer period to focus on ongoing strategic oversight and long-term planning. We think perhaps the distinction is theoretical, and will claim to do both.
CCS NORDIC CASES
PROJECT:
PROJECT:
Client case
– Interim management project
ROLE:
Chief Marketing Officer
CLIENT PROFILE:
Leading full IT services provider
ASSIGNMENT:
8 months contract, tasked with resetting demand-generation.
CHALLENGE:
The client was challenged by lack of process and structure in the sales saetup, making it impossible to scale the business, and had limited output from their existing marketing set-up. The role was tasked with the following deliveries within the 8 months engagement:
- Set up new marketing unit (blueprint and recruitment)
- Drive demand generation 2H 2024
- Implement CRM and playbooks
- Launch cross selling program
Client case
– Fractional leadership project
ROLE:
Chief Growth Officer / Chief Commercial Officer
CLIENT PROFILE:
SME IT developer, OEM platform
ASSIGNMENT:
12 months contract after 4 months strategic consulting project to oversee execution of the commercial strategy.
CHALLENGE:
The client is a SME organization in the transition from IT development consultants to becoming a solution provider based on a SaaS-solution, supported by consulting capabilities. With limited, but skilled sales capabilities, a well-functioning marketing set up and a dedicated customer success team, they needed a more strategic resource to deliver on the longer-term strategic intent. The client had core expertise in IT security and compliance, a legacy spearhead capability and a strong software platform, but not yet the size or funding required to justify full time executive. So for them, a temporary setup with fractional leadership was the right solution.