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SALES WHITE PAPER

Buyers are increasingly turning to the internet for detailed information regarding their needs.

They have no interest in being sold to, but prefer to speak to an expert to qualify their own thinking in the purchasing process.

This is changing how organizations buy, as well as the conditions for how we are selling in business to business markets.

In each Sales White Paper, we cover a new topic related the purchasing process and integrate scientific research with our own thoughts on the matter at hand.

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